Work measured in closed revenue.

The situationThe account was spending $35k per month, but the media report and the sales pipeline told two different stories. Performance Max was absorbing budget while the team lacked a reliable view of which campaigns created qualified opportunities.

What changedWe rebuilt paid search around pipeline stages, introduced conquest and conversion-focused landing pages, and connected Hyros with offline CRM revenue. Optimization moved away from platform conversions and toward the opportunities sales could verify.

Business impactWithin 120 days, the account generated $2.1M in attributed pipeline. Blended ROAS reached 3.8x while customer acquisition cost fell 31%.

The situationThe business had expertise buyers wanted, but little visibility for the terms used during vendor research. Existing content was thin, and organic performance ended at traffic because calls and opportunities were not tied back to search.

What changedWe mapped content to buyer questions, built comparison and credibility pages, strengthened conversion paths, and connected call activity to the keyword and page that generated it.

Business impactOver nine months, organic pipeline increased 214%. Organic search became an attributable revenue channel, accounting for 41% of revenue in the measured period.

The situationLead volume looked healthy, but too many calls failed to become qualified opportunities. At the same time, creative fatigue slowed acquisition and made each new test expensive to produce.

What changedWe joined HubSpot outcomes to campaign data, used qualified calls as the optimization signal, and expanded creative testing with an AI-assisted workflow while maintaining human review.

Business impactCost per qualified call fell 44%, and blended ROAS increased from 3.1x to 4.4x. The account grew by improving lead quality rather than simply buying more volume.

The situationMeta reported performance that could not be reconciled with the CRM. Long journeys across ads, email, and booked calls meant the original source was often lost before a sale was recorded.

What changedWe connected Hyros identity matching with email, phone, and CRM events, then returned verified sales signals to Meta through Conversions API.

Business impactThe new attribution model identified 30% more sales than platform reporting alone and reduced cost per acquisition by 22%, giving the team a clearer basis for budget decisions.